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AORA México is a contemporary beauty brand rooted in creativity and self-expression. While working as a freelance designer, AORA hired me to work directly with the team to design and develop their website, as well as create paid media assets for social and CRM email campaigns to support the brand’s ongoing marketing efforts.
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The goal was to establish a digital presence that felt fresh, confident, and reflective of the brand's vibrant visual language. The website was designed to be clean and intuitive, allowing the brand’s bold color palette and imagery to take the focus, while the marketing materials extended that same energy across every digital touchpoint.
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From campaign design to CRM storytelling, I helped craft a cohesive ecosystem that brought the world of AORA México to life, balancing high-impact visuals with a playful, polished sensibility.

View the whole experience at aoramakeup.com