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Knorts is a Los Angeles based fashion label, for which I was tasked with conceptualizing and designing the website for while working at Lemonade Creative. In addition, I art directed the production of photography for the brand's ecommerce product line.
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The goal here was to create an exciting and unique shopping experience that reflected the vision of the client: to merge fine art and fashion by way of storytelling, non-traditional styling and sculptural construction through clothing. 
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Taking inspiration from some of the darker-toned lifestyle imagery that the brand had archived, I suggested the utilization of black and shadowed tones in addition to really large imagery almost as though a user was looking at a glossy magazine with a flashlight in the dark. 
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I also implemented a blur feature for hover states, enabled menus, and more, to establish a conceptual transition to reflect the modern stylings of the brand. 
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We ended up with a website that is mysterious, chic and editorial, showcasing the brand in a large format that feels immersive and modern.
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See the full experience at knorts.com