CLOSE ✕

Lil’ Deb’s Oasis is a restaurant based in Hudson, NY. I worked with Lil’ Deb’s over several years, helping to develop and expand the restaurant’s visual identity and creative materials as the business evolved.
‍
During my time collaborating with the Lil’ Deb’s, I conceptually developed and designed a wide range of branding materials including logos, menus, press decks, fliers, and pamphlets. 
‍
I also created an extensive line of merchandise sold exclusively at the restaurant and through its online shop including shirts, sweatshirts, hats, candles, matches, Nalgene bottles, and more.
‍
My work has been featured in Bon Appetite Magazine, New York Magazine, The Washington Post amongst others for the merchandise I've created with Deb's through the years.
‍
In addition, I also designed multiple iterations of the restaurant's website. This included developing a QR code menu that could be updated every day by the restaurant's floor manager, and a web shop that features the restaurant's merchandise.
‍
Working with Lil' Deb's Oasis was an exceptional collaborative experience and the project continues to inspire me. It is the type of project that reminds me why I love to design and create, and why I started doing what I'm doing in the first place.