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Trish Wescoat Pound is a New York based fashion label founded in 2021. While working with the creative studio General Idea as a designer, I was tasked to work with the studio's senior designer to conceptualize and design the TWP web shop, as well as art direct the merchandise assets.
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The goal here was to create an elevated and chic shopping experience that reflected the vision of the client: to offer people a wardrobe of effortless ease and downtown sensibility. 
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The site launched with new font styles that stemmed from new branding, new layout concepts, interactive concepts, and new photo-styled merchandise photos, all of which I conceived designs for with the final approval of my superiors.
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After several iterations of ideas and trials of different concepts, we ended up with a website that is elevated, unique and clean, showcasing the brand in a large format that feels structured and cool.
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View the whole experience at twpclothing.com