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Boy Smells is a Los Angeles–based fragrance brand established in 2015, known for its inclusive approach to scent and distinctive visual identity. I was brought on to collaborate with the Boy Smells team on a full packaging redesign following the brand’s visual rebrand, updating the entire product line to align with the new creative direction.
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Working closely with the internal team, I helped translate the refreshed brand identity into packaging that felt elevated, modern, and cohesive across candles, body fragrances, packing for holiday, and more.
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In addition to packaging, I worked as their in-house digital designer to create a wide range of marketing collateral, including email campaigns, social media content, SMS promotions, and digital ads, ensuring that the updated brand expression carried through every customer touchpoint.