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SirDavis is a whisky brand owned by Beyoncé, developed with a focus on craftsmanship, heritage, and contemporary luxury. While working with the creative studio General Idea as a designer and art director, I collaborated with the team to concept and design paid media campaigns and CRM email marketing for the brand’s digital launch.
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The goal was to extend the brand’s sophisticated identity into its digital storytelling, creating visuals and messaging that felt refined and cinematic. Our work spanned a range of creative deliverables, including paid social assets, email campaigns, and dynamic animations designed to engage audiences and build early momentum for the brand.
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The result was a suite of digital content that seamlessly blended luxury aesthetics with an accessible and contemporary edge reflective of Beyoncé’s broader creative vision.