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Elizaville Diner is a historic eatery built in 1956, nestled on a quarry lake in the heart of upstate New York. When the business changed hands in 2023, I was brought on to rebrand both the diner and the adjacent deli, helping to usher the space into a new era while honoring its mid-century roots.
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The new logo takes inspiration from classic Americana diner signage of the 1950s and ’60s, featuring an arched form that echoes the building’s distinctive architecture.
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In addition to the rebrand, I designed a placemat-style menu and drink menu that extend the visual identity into the dining experience, blending vintage charm with a clean, contemporary sensibility.