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Señorita Drinks is a ready-to-drink THC-infused cocktail brand bringing a playful and refreshing perspective to the beverage space. While working with Sender Agency as a designer, I collaborated with the team to conceptualize and design the Señorita Drinks website, as well as create CRM email campaigns to support ongoing launches and promotions.
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The goal was to build a digital experience that captured the brand’s spirited personality – vibrant, confident, and effortlessly fun – while maintaining a smooth and intuitive shopping flow.
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The final site paired bold typography with energetic color, creating a bright, lively environment for the brand’s visual storytelling. The CRM campaigns extended this energy into email, blending rich imagery and conversational copy to keep the brand voice consistent across every customer touchpoint.
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View the full experience at senoritadrinks.com