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Eittem is a New York–based fashion brand offering an elevated and refined collection of hand-crafted accessories. While working with the creative studio General Idea as a designer, I collaborated closely with the studio's creative director to conceptualize and design the Eittem web shop, as well as art direct merchandise photography and supporting visual assets.

The goal was to create a shopping experience that felt minimal yet expressive — one that reflected the brand’s core vision of hand-crafed unique essentials with a modern edge. We set out to build a site that felt effortless to navigate while maintaining a strong sense of design sophistication and visual rhythm.

The final website introduced exciting layout concepts, simple but elevated typography systems, and interactive moments that added subtle movement and personality to the browsing experience. We paired this with clean, naturalistic photography and precise art direction to showcase each piece with clarity and elegance.

The result is a digital experience that feels elevated, fluid, and aligned with Eittem’s understated approach to design.

View the full experience at eittem.com