CLOSE ✕

Puppets and Puppets is a New York based fashion label founded in 2018 by Carly Mark and Ayla Argentina. While working at Lemonade Creative, my team and I were tasked with conceptualizing and designing their web shop.
‍
The goal here was to create an exciting and unique shopping experience that reflected the vision of the client: to merge fine art and fashion by way of storytelling, non-traditional styling and sculptural construction through clothing. 
‍
The site launched with just a few products, and it was our task to create a website that could launch with such a small product line and still feel shoppable and exciting, while allowing for the opportunity to add a larger line of products later. We also created a digital archive to showcase past seasons of the client's runway pieces.
‍
After several iterations of ideas and trials of different concepts, we ended up with a website that is dark, luxurious and surprising, showcasing the brand in a large format that feels immersive and chic.

View the full experience at puppetsandpuppets.com