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Savage X Fenty is a lingerie brand founded by Rihanna featuring a line of bras, underwear, sleepwear, loungewear and more. While working with the creative studio General Idea as a designer, I was tasked to work with the team to conceptualize and redesign the Savage X Fenty web shop.
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The goal here was to create a new and improved shopping experience that allowed users to move through the shopping and checkout flow effortlessly. 
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The site launched with new font styles based on new branding, new layout concepts, interactive concepts, and new photo-styled merchandise photos.
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We also created a quiz experience that would allow users to find products that were exactly what they were looking for, based on 6 questions that would pinpoint a product based on questions that would ask about size, fit, color and the vibe of what the user wanted.
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View the whole experience at savagex.com